Sheren is a mum to three daughters, and she understand the kids’ needs to play and to spend fun time. She has an enjoyable experience dealing with kids during her teaching activities. We (Zakwan & Sheren) have started doing a research and building our  expertise in the toys/games for kids market around two years ago. We are interested in creating educational/fun games that unleash the kids’ potential creativity. We have already established our first experience when selling our card game LinkIt, and we started to understand the market. Based on the feedback we received from customers, we worked on rebranding the game and we call it Matchify Card Game. We noticed that concept of linking unrelated objects has not been introduced properly in the existing games. Teaching the association between objects will strengthen our ability of noticing relationships between objects/events in our life and improve our creativity, and that is why we created Matchify.
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things” – Steve Jobs