Idea Parlour


Idea Parlour is a small creative team based in London, UK. We are the proud purveyors of creating unique games that bring never ending happiness and laughter, screen free, for kids and adults of all ages.

Sam & John are the creators and illustrators of Block Happy, a game containing real happiness and emotions, combined with humour and a surprising strategy.

Their new business journey started after successful careers in brand design in London. With a passion for bold ideas, character design and games, they turned their creative daydream into reality.

We’ve created a game that delivers a unique emotional experience, nurtures a positive mindset and increases emotional intelligence when you play it. We explored the exciting concept of how your real emotions can drive the gameplay and the graphics, making it the first game where you play it and feel it. It’s a set building game with a difference, where everybody wants the same set - Happiness!

Many tabletop games have very little emotional connection, but Block Happy has changed that. It’s an inclusive game that's simple to learn, but complex enough to allow for emotional strategy to develop and evolve, ensuring all the players stay in the game until the very end.

Our brand is built on a passion for delivering happiness, positivity and laughter through play.

Our purpose is to be a force for good, by giving away a percentage of our future profits and copies of the games to good causes. Never before has the need for face to face joy that comes from playing together been so important. Let’s have fun with our emotions, make others feel happy, and seize happiness for yourself.