As part of our 'Showcase Series', we are highlighting games companies large and small with a few quick questions to discover more about their conception, evolution, inspirations and aspirations. From the largest multi-national companies to indie games makers and even individual new-comers, we're happy to shine a light on a variety of views of the gaming industry and experiences for those at all points on the gaming ladder!
Today - Tac-Tics...
I guess I am that person who had an idea for a game and actually thought why not go for it: “what do I have to lose.”
I’ve always been into football, loved it as a youngster and still play the game now that I’m in my early sixties and actually it was whilst driving home one night from a coaching session in 2018 that I hit upon the idea for TAC-TICS, a football-based card game.
Only problem was I didn’t know what to do with it. So, I started researching on the internet and soon learned that I needed to create a basic prototype and get my game play tested, see what the feedback was like and then decide what my next step would be.
Fortunately, as TAC-TICS is aimed at children from age 6 up, I had a ready-made group of play testers as I coach foundation stage football at my local club. So numerous families were given my card game to play test and over time I received lots of useful feedback.
Using the feedback, I made changes to the rules and redesigned the artwork until I was happy with it. But know what?
I’d never taken a product to market before, but this is what I was hoping to do – so back to researching on the internet and it was at this stage that I started asking questions of other games designers and I learnt so much from them and eventually I put together my own project plan with all the steps I needed to carry out from approaching a printer, getting my card game CE tested barcodes and eventually sales ready. Whilst I was doing all this, I took the opportunity in 2018 to enter the Imagination Gaming Awards and although I didn’t win any awards, I was credited with their Seal of Approval which I now proudly display when publicizing my game.
Towards the end of 2019, I started selling online via Amazon and Etsy and with minimal publicity/promotion I have hit my sales target for 2020. I’m still learning however, TAC-TICS had been selling as a boredom buster during the lockdown and sales really took off as we approached December so much so that I’ve now run out of stock and I’m talking to my printer again.
What does 2021 hold – well I’ll set another sales target to aim at and hopefully I’ll get the opportunity to promote TAC-TICS at shows and fairs.
Am I pleased I went for it? Well, I’m not making a fortune as it’s a low-cost item and it’s time consuming, but I have to say it’s rewarding especially when customers tell me how much they enjoy playing my game - so yes, it’s worth it.
And I’ve even got another card game in the pipeline!!!!!
Submitted by Mark Craddock, Game Designer, TAC-TICS