Showcase Series: Idea Parlour

Idea Parlour

As part of our 'Showcase Series', we are highlighting games companies large and small with a few quick questions to discover more about their conception, evolution, inspirations and aspirations. From the largest multi-national companies to indie games makers and even individual new-comers, we're happy to shine a light on a variety of views of the gaming industry and experiences for those at all points on the gaming ladder!

Today - ... Idea Parlour and their entry into the 2021 Imagination Gaming Games of the Year awards, Block Happy!


Block Happy background by Idea Parlour...

We’re Idea Parlour - a small creative team based in London, UK. We are the proud purveyors of creating unique games that bring never ending happiness and laughter, screen free, for kids and adults of all ages. Sam & John are the creators and illustrators of Block Happy, a game containing real happiness and emotions, combined with humour and a surprising strategy.

Their new business journey started after successful careers in brand design in London. With a passion for bold ideas, character design and games, they turned their creative daydream into reality.

The inspiration behind Block Happy began with a question - What’s the one thing that everyone wants in life? HAPPINESS!

That feeling of pure joy that comes over you when you know life is good, and you can’t help but smile, so we’ve created a game that delivers a unique emotional experience, nurtures a positive mindset and increases emotional intelligence when you play it.

We explored the exciting concept of how your real emotions can drive the gameplay and the graphics, making it the first game where you play it and feel it. It’s a set building game with a difference, where everybody wants the same set - Happiness!

We think that many tabletop games are easy to learn, but often with predictable gameplay, or heavily strategic and take hours. They're fun, but are only ever played at face value, with little emotional connection. Block Happy has changed that. It’s an inclusive game that's simple to learn, but complex enough to allow for emotional strategy to develop and evolve, ensuring all the players stay in the game until the very end.

Our game is now being played worldwide, from London to New York, and Paris to Tokyo, thanks to a very successful Kickstarter campaign in 2019. Our brand is built on a passion for delivering happiness, positivity and laughter through play. Our purpose is to be a force for good by giving away a percentage of our future profits and copies of the games to good causes.

Never before has the need for face to face joy that comes from playing together been so important. So let’s have fun with our emotions, make others feel happy, and seize happiness for yourself!


So What Is Block Happy? (see the game in our awards here...)

"Play with your emotions, seize your happiness!"

The hilarious, feel good game that plays with your real emotions where the first to seize all the happiness wins.  But with so many comical twists and turns, keeping control of your happiness isn’t that easy!

The most amazing part of the game is you, because even though you think you’re playing a card game, you're actually playing with each other’s real emotions, in a new and magical way, so when you play it, you’ll feel it! Perfect for family fun, kids or adult game nights, it encourages social-emotional connection and increases emotional intelligence and happiness levels!

It’s a unique game of strategy, high emotion and excitement, where players compete in a tense and thrilling BATTLE OF EMOTIONS! All 75 different emotions, each a work of art, allow you to laugh over who’s controlling who, turn negatives into positives in seconds, and enjoy the drama of never knowing who will seize all their happiness until the last minute.


What inspires us and do we have any rules when making games?

At Idea Parlour, we are inspired to change the way you play games. Our passion for creativity is at the heart of everything we do and our only rule is to create feel good, positive games that engage and entertain your imagination in a unique way.

We love designing new games, and when you love what you do, you make great products. Our small team of designers have new, daring game ideas up their sleeve, and we’ll be launching a new addition to our portfolio next year....!




Referenced Games: 

Block Happy